What the work delivered.
iPad campaign app deployed across shopping centres in Australia and New Zealand.
Clean data capture and management feeding the wider campaign.
In-centre experience and digital campaign supported as one.
The challenge
PepsiCo Australia ran a marketing campaign across shopping centres in Australia and New Zealand, and needed it to work on the ground: an engaging in-centre experience that also captured data cleanly and fed the wider digital campaign.
What we did
We created the iPad app at the centre of the activation, handled the data it captured, and supported the digital campaign around it. One connected experience across multiple centres in two countries, built to engage shoppers and give PepsiCo usable data back.
Scope
- iPad app creation
- Shopping-centre activation (AU & NZ)
- Data capture & management
- Digital campaign support
Platforms & tech
- iPad app
- Data management
- Digital campaign tooling
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