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Notes from the studio.
Practical thinking on brand, systems, growth and care, from the senior team doing the work.
Growth · 5 min readSEO is becoming AEO: how to be the answer, not the afterthoughtA growing share of searches are answered by AI before anyone clicks. Ranking is no longer enough. Here is how to become the source the AI quotes.Read ›Agency · 4 min readOne senior team beats the agency handoffMost agency work degrades at the handoffs, between strategy, design and build. One senior team, start to finish, removes the seams.Read ›Systems · 6 min readThe HubSpot migration checklist we actually useMigrating to HubSpot from Salesforce, Dynamics, Zoho or spreadsheets? The difference between a clean move and a mess is in the prep. Here is the checklist.Read ›